Around the world, our innovative lighting showrooms support our mission to transform the way people interact with their environments, by providing inspirational energy saving lighting solutions. We call this: the Aurora Lighting Experience, or A.L.E.X !
A.L.E.X was first conceived in 2006 at our Welwyn Garden City, UK facilities, providing conferencing, education, product testing and lighting demonstrations for up to 100 people or more from a unique conference suite known as the Light Box.
The Light Box is designed to immerse visitors in an environment where they can experience the difference between traditional and LED light sources, dimming and colour temperature. It is available for client use and equipped with the latest visual aids.
The live demonstration is supplemented by product specs and features on large wall displays that surround visitors, while application shots are projected onto the large screen at the head of the room.
A LIGHTING PERFORMANCE
An interactive ‘WOW!’ experience
At the touch of a button, the LightBox projection screen raises and electric doors open in true star Trek-style, welcoming visitors into a totally interactive facility focused on education, display, performance and testing of the four elements of lighting-power, control, lamps and luminaires. You’ve just entered the Light Lab !
Throughout the Light Lab, visitors can experience Aurora’s latest energy-saving ranges within hand-on product display: indoor lighting, outdoor lighting, LED downlights, lamps, tubes, panels, strip and much more ! Inside, multiple iPads provide interactive exploration into LED binning, colour temperature, thermal management, dimming and other new lighting technologies.
The light lab education
At the touch of a button, the LightBox projection screen raises and electric doors open in true star Trek-style, welcoming visitors into a totally interactive facility focused on education, display, performance and testing of the four elements of lighting-power, control, lamps and luminaires. You’ve just entered the Light Lab !
Throughout the Light Lab, visitors can experience Aurora’s latest energy-saving ranges within hand-on product display: indoor lighting, outdoor lighting, LED downlights, lamps, tubes, panels, strip and much more ! Inside, multiple iPads provide interactive exploration into LED binning, colour temperature, thermal management, dimming and other new lighting technologies.